Gilly Hicks is a lifestyle brand, of the American company Abercrombie & Fitch, specializing in women’s knickers from casual to sexy, relaxed PJ’s and beauty. Supplied by women consumers of its parent brand, Gilly Hicks is officially labeled as “the Cheeky cousin of Abercrombie & Fitch. on November 5, 2013, Abercrombie & Fitch announced that 28 Gilly Hicks stores worldwide will close at the end of Q1 2014. Gilly Hicks intimate brand will still be sold through Hollister Co. stores and through the Gilly Hicks website.