The new assurance complexion bar launched by Glossier on January 26th. The bar is a small translucent square that users can apply to their face with a cotton swab, and it’s designed to enhance the appearance of skin tone. Users can then take a selfie with the bar applied for a final visual. The bar is $35 and is available online, and you can see a video of how to use the bar here.
The assurance complexion bar launches as a limited edition product and while it’s a cute little gimmick, it’s also an interesting choice of the product line. It’s a little surprising to see Glossier launch such a product, especially given the brand’s reputation for being a skincare brand. The assurance complexion bar was developed in partnership with Dr. Michael Lantos, a dermatologist from New York who specializes in facial plastic surgery. According to Glossier, the bar was designed to help users “feel confident and look your absolute best.”
The assurance complexion bar isn’t the first beauty product that’s launched as a selfie accessory. Some people have even created their own self-shot makeup kits. However, it’s the first time a cosmetic company has launched such a product as a standalone product. So, it’s interesting to see that Glossier is launching a new cosmetic product that is also meant to be used as a selfie accessory. It’s also interesting to see that the product is specifically targeted at women. In fact, the assurance complexion bar is only sold on the Glossier website and in stores for women.
According to Glossier, the bar contains a patented ingredient that is meant to help skin appear brighter. The bar is formulated with a blend of vitamins, minerals, and botanicals. It’s a new, small-sized product that you can use anywhere you want. The assurance complexion bar is the first of several new products that Glossier is expected to release in the coming weeks.